For example, the iPad version was designed to be more of a showpiece than the other apps; something they could hand to a client during a meeting as evidence of their own internal innovation. “So it fits that the iPad version has a few extra bells and whistles, like the bubbles that emanate up in the People section,” Liese says. “They move with the gravity of the iPad and expand at your touch.”
“The Internet is written in ink” is a line I’ve frequently heard my friends tell their young children as a warning that careless, spur-of-the-moment digital sharing can come back to haunt them long after they’ve forgotten about it. Indeed I know any parent I’ve heard use this line is speaking from experience. That’s why it’s easy to see why apps like Snapchat (and others such as Glimpse) have such wide appeal: These simple apps give us control over a small part of our digital footprint by turning the Internet’s digital ink into pencil.
One morning, I woke up and realized that I didn’t want to talk about the brain anymore—at least not as the be-all and end-all of comprehending human nature. Underneath its veneer of presumptuous assertions, neuroscience had proven to be an incurable bore, a stuffy pedant with a knack for reductive thinking.
“Where eHarmony varies dramatically is communication,” Piskorski told me in a recent telephone interview. “People reach out to each other more on eHarmony, and get more responses on there. The people you traditionally would think have the hardest time reaching out to people do very well on eHarmony.”